Hire a writer ~ proofreader copy • edit • proof • web
MSL MarCom
Welcome to MSL MarCom
The online home of communications specialist Michael P. Rubino. From copywriting, editing, and proofreading to web content and marketing support, count on the MSL MarCom solution to assist with all your business and personal communications needs.
Save time and money – focus on your
core business
How much more will you accomplish when you and your team can devote more attention to your core business? How much additional profit and efficiency will that generate for you?
MSL MarCom ...
Your marketing support solution!
Your marketing support solution!
Copywriting
Ad copy, themes, tech, creative, ghost writing
The art of the word. The beauty of language. Sometimes creative, sometimes silly, sometimes simply direct to convey facts and information. Ad copy and web copy. Journal articles and blogs. Stories.
Proofreading
Editing. revising, idea-sharing, corrections
You invest resources to create and produce snazzy, effective marketing collateral. The wording is persuasive, the colors are popping off the page and, gosh, does your logo look sharp! Uh-oh! Something’s wrong! How did we miss this? ... Proof, proof, and proof again ...
Marketing
Web content, marketing plans, research
There is no greater marketing weapon in the entire marketing universe than word of mouth. Cultivating repeat customers and a loyal following doesn’t happen by accident. It’s testament to you and your team – quality products, outstanding services, world-class customer relations, among others. But first you must connect with that universe and convey what you’re all about.
Marketing solutions
A retailer was dismayed when a competitor selling the same type of product opened next door, displaying a large sign proclaiming the “Best Deals.”
Not long after, she was horrified to find yet another competitor move in on the other side of her store. Its large sign was even more disturbing, boasting the “Lowest Prices.”
After her initial panic and concern that she would be driven out of business, she looked for a way to turn the situation to her marketing advantage. Finally, an idea came to her.
Next day, she proudly unveiled a new and huge sign over her front door. It read, “Main Entrance!”
~ Unknown
Words matter; punctuation matters, too!
An English professor wrote the words, “A woman without her man is nothing,” on the chalkboard and asked the students to punctuate it correctly.
All the males in the class wrote: “A woman, without her man, is nothing.”
All the females in the class wrote: “A woman: without her, man is nothing.”
~ Unknown
The art of proofreading ...
A panda walks into a café. He orders a sandwich, eats it, then draws a gun and fires two shots in the air.
“Why?” asks the confused waiter, as the panda makes towards the exit. The panda produces a badly punctuated wildlife manual and tosses it over his shoulder.
“I’m a panda,” he says, at the door. “Look it up.”
The waiter turns to the relevant entry and, sure enough, finds an explanation.
“Panda. Large black-and-white bear-like mammal, native to China. Eats, shoots and leaves.”
~ Lynne Truss
Welcome to MSL MarCom
From copywriting, editing, and proofreading to sales and marketing campaign support, count on the MSL MarCom solution to assist with all your business and personal communications needs. Join the growing list of companies adding MSL MarCom to their speed dials and address books.
Valued customer feedback about MSL MarCom:
Jason Barrie, Chief Operating Officer & General Manager, Carmatic
As a marketing professional in charge of staff that supports multiple business units and a national sales organization, it’s critical our team uses a professional communications contact to assure our materials are engaging, relevant, consistent, and spot-on correct! It’s unacceptable for any company in such a competitive marketplace to produce communications otherwise. From assisting with copy, new product launches, and creative materials to a constant set of “eagle eyes” on our print, electronic, and online communications, Michael, the talent behind MSL MarCom,
is an invaluable part of our extended winning team.
Gene Boucher, DC, DABNM, President of Clinical Affairs & Managing Member, Accurate Neuromonitoring
As a business owner in a competitive market, I am committed to investing in my company when the return on investment is clear. From training my staff to investing in state-of-the-art tech solutions and interactive online service capabilities, our team strives for excellence and collaborates with elite talent. For me, MSL MarCom
is a definite ROI. When we were rebuilding our website and creating content for our marketing materials and our online audience, Michael was an asset to our goals. He was able to take complex medical and technical information and convey it clearly and correctly for each of our stakeholder groups. He has a gift for what he does and I won't hesitate to reach out to him when we need communications assistance.
